If you are a small or medium business looking to bring your business profile online and want more connectivity with your clients and other stakeholders, WhatsApp business is the right option for you. The best opportunity for small and medium businesses is to manage on WhatsApp with multiple business features, including instant messaging, auto-reply, autoresponders, and more, to boost their business connectivity and engagement.

Established in 2018, Business WhatsApp, a flagship project by Meta, has now prevailed in the global business community. Due to its effectiveness, it got up to 21 million downloads from Google Play Store and Mac App Store just in 2023, and even in 2025, it’s spiraling up. Check out the following features and how you can use them.

App Info

App Name	WhatsApp Business
Latest Version	v2.24.21.7
Publisher	Apkwa.net
Downloads	541,560,140
Package Name	com.whatsapp
Developers Team	WhatsApp LLC
Languages	English +60 more

This WhatsApp variant provides you with multiple tools that you can utilize to run your business effectively, as follows:  

Optimized Business Profile: 

Your business’s growth primarily depends upon how you portray it. In WA business, you can create a public business profile and optimize it to look catchy and more like a brand. By adding comprehensive tag lines, email addresses, cover photos, and more, you can portray your business professionally.

Messaging Tools:

It provides multiple messaging tools that help your messaging be more rapid and active. For example, you can use auto-responders, greeting messages and other template conversations. It offers three kinds of  messages: 

• quick replies.
• away messages 
• greeting messages 

Away Messages:

You can send messages to your clients showing them your unavailability status and when you are unavailable and away from your phone. These away messages clarify your clients to contact you later.

Landline Number:

This app provides you with both landline and fixed number support. You can keep a single number or both mediums to give your customers easy access.

Dual WhatsApp in One Device:

WABusiness doesn’t stop you from using personal WhatsApp on the same mobile phone, so you can simultaneously use both applications on the same device.

Catalogue:

You can now make a catalog of your products or services and present them to your clients highly persuasively. By tapping Business Settings > Catalog > Add Product or Service, you can set up a catalog for your business.

Labels:

You can label your customers and conversations with various categories. For example, new orders, pending payments, new customers, paid, order complete, etc. This is a short reminder to manage your various types of customers and people in connection.   

WhatsApp web:

You can also connect with your clients through WhatsApp web. If you are using a PC or laptop screen, you can connect your Business WhatsApp to WhatsApp web without any hassle.

Personal Use:

WhatsApp business is not just for business. You can also use it for your personal use. You can send multimedia messages, free calls, free international messaging, group chats, offline messages, and many more things. It normally operates like normal WhatsApp with added features to handle your business.

Short Links:

The short links feature in this application helps you add any business portfolio, website, or related resource you want to share with your audience.

Monitor Your Campaigns:

You can monitor the performance of your messaging campaign, check its effectiveness and results, and measure the engagement and conversion produced by those campaigns.

Analyze Reports:

You can get the basic reports of your clients’ messages, i.e., sent, delivered, or received. This comprehensive report lets you examine your campaign and its performance.

You can use this super effective tool in multiple ways, as follows:

Showcase your products:

Business WhatsApp helps you showcase your products more easily. You can have one-on-one sessions with your clients, send your product and their details, share any information, and get their feedback simply and effectively.

Build strong relationships with the target audience:

It helps to build your strong relationship with your clients and more loyalty and engagement, and finally, more engagement means more sales

Portray your business details:

In your business profile, you can list the most important information about your business, including your company’s address, email address, website logo tagline, and many other things.

Use broadcasts to create engagement:

Through broadcast, you can contact up to 256 contacts in one go. Add your audience to your broadcast and keep informing them about your products, services, and upcoming promotions. This way, you can keep your clients in the loop.

This application is free to download and is now available on Google Play Store and Mac stores for iOS and android devices.

•  Just download the app and tap to launch. 
• After reading the terms of service, tap the Agree button and continue. 
• Select your country in a huge drop-down list and enter your phone number with your country code. 
• WhatsApp will send you a 6-digit code. Enter the code and verify your number.
• The app will ask for permission to access your contacts and photos. 
• Now, it will ask you to fill in your business credentials, including your business name category, profile picture, tagline, etc.  
•  Tap on Explore business profile, and then you can add more detailed information about your business, including your address, description, hours of availability, and so on.  
• Now, you are all set to connect with your audience.

This API is a paid variant of Business WhatsApp that makes your outreach easy for medium and large enterprises. You can reach multiple clients simultaneously using it.

It offers four tiers for messaging capability. You can send up to 2000 daily messages in one tier, and you can send after 10000 daily messages, allowing you to send 100,000 daily messages, which is best for larger enterprises. Integrating WhatsApp API with a CRM system allows you to manage a vast user base and simultaneously engage with hundreds of your real-time customers.

Although it is effective for smaller enterprises, it has some limitations as well: 

•  You cannot use your account number to log into your WhatsApp business.
•  You cannot integrate it with your existing CRM systems. 
• It allows only limited people to control and answer customer inquiries. 
• You don’t have as many automation options and chat integrations as you get in WA Business API.
• You can only connect five devices at a time; only one can be a phone.
• You won’t find any option to assign any conversation to different team members in your crew.
• The process of reaching out is very limited. You can broadcast only 256 members or add contacts one by one. On the other hand, business API has quicker and more automated ways to reach your target audience.

It is better to use a verified business profile to create more trust and strong relationships among your clients. You can use two different Sims to manage your personal WhatsApp and Business WhatsApp on the same device, but you cannot manage both applications on a single SIM.